Okee Agency took full creative and strategic responsibility for Padel Center Baku, shaping the brand from A to Z — concept, identity, communication, content, and launch strategy.

Our work began with brand discovery and positioning, where we defined Padel Center’s core values — energy, precision, community, and innovation. From there, we built the entire visual and verbal identity system, creating a logo, color palette, typography, and tone of voice that reflect the modern spirit of the sport and the premium experience the club offers.

We developed the brandbook and visual assets, ensuring design consistency across digital and physical platforms — from court signage and uniforms to social media and advertising materials.

Next, we created a complete digital launch strategy, including pre-opening teasers, influencer activations, event promotions, and Meta ad campaigns to build excitement and drive bookings.
Our content direction and video production team produced high-quality Reels, storytelling visuals, and motion design for brand awareness and community engagement.

We also designed and implemented a content rubricator to guide weekly social media posting, focusing on four key pillars:
1. Sport & Training, 2. Lifestyle & Community, 3. Events & Tournaments, and 4. Inspiration & Motivation.

In parallel, Okee managed community activation campaigns such as “Ladies Morning,” “Junior Academy,” and “Open Tournament Series,” creating a strong and loyal audience base.

Our team further handled influencer collaborations, paid advertising optimisation, and engagement analytics, ensuring every touchpoint was measurable, goal-oriented, and visually consistent with the brand’s DNA.

The result was a fully-formed brand ecosystem — a modern, energetic, and community-driven identity that turned Padel Center Baku into more than just a sports club — it became a lifestyle destination and a social movement for padel enthusiasts in Azerbaijan.