PASS – Player Assistant Sport Service
Project Info:
Services:
Design, Strategy & Consulting, Branding
Client:
PASS – Player Assistant Sport Service
Industry:
Sport & Justice
Date:
2024
Okee positioned PASS as a trusted authority in the global sports ecosystem with a brand system that reflects precision, credibility, and international recognition. We developed the tone of voice, messaging, and a clear visual identity, alongside a structured digital presence
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PASS is an internationally recognised legal office specialising in sports law, with representation at AFFA, FIFA, and CAS. Our mission at Okee was clear — position PASS not just as a legal service, but as a powerful player in the global sports ecosystem. PASS is more than a law firm. It’s a symbol of justice in sport.
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Brand Strategy & Positioning
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Logo and Visual Identity Design
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PR Strategy & Brand Partnerships
About Our Work
We started with a brand tone and messaging framework that captured the authority, precision, and trust that PASS offers. Then we developed a complete digital rollout —
• Copywriting aligned with sports professionalism
• Social media structure tailored for legal communication
• Visual system based on clarity, credibility, and international standards
Scope of Work
- Brand Messaging System
- Website & Social Media Copywriting
- Digital Communication Strategy
- Visual Content Guidelines
- Localization & Legal Tone Adaptation